Pace was designed to help telesales staff and door to door sales consultants easily create proposals documents  to give or send to their customers. The UI needed to be simple enough for a user with little to no knowledge of the system or the products.

As it was to be used by Sensis consultants meeting customers in person it had to function just smoothly on a iPad as it did on a desktop. Navigation had to allow for the additional functionality to be added to the application in the future as well as the ability for the UI to be adapted to be customer facing.